Data Privacy UX Redesign
Data & Privacy Redesign
Our Team -
My Role - Lead UX Researcher
Varun Kharti - Product Designer
Preet Sarai - Product Manager
Our Customer Problem -
I am a multi-product customer, and I am trying to understand how my data is used across all my Intuit products. Today, I have to do this from the individual products and the capabilities are limited. Intuit has not provided the right tools to help me manage my data, which makes me feel like I have no control over it.
Our Process -
Understanding of data privacy and tracking across the web
Types of data that they’re comfortable / uncomfortable sharing
How the Intuit experience could be feel more trustworthy
Customer Interviews
Competitive Analysis
4 experience principles based on research to guide a customer driven design
Creating a data strategy and frameworks based on our competitive analysis to support our design process
Prioritize opportunities for ideation workshops
Experience Principles
Data Experience Framework
Facilitated and designed a 3 day workshop with Intuit wide Legal and Privacy teams
Used our previous research, experience principles, and frameworks to design an ideal customer experience
Privacy Design Jam Objectives:
Offer contextual privacy experiences across key customer facing products (TurboTax, QuickBooks, Credit Karma).
Evaluate existing customer touchpoints where we collect personal data or user consent.
Come up with ideas to enhance customer experience: to build trust through transparency,
offer equitable data value exchange and
provide greater control over their data.
The Workshops
Co-Creation was important for this project to ensure we were following legal and privacy compliances.
Took the final 3 ideal experience storyboards and turning them into prototypes
Tested the prototypes with customers and reiterated on the designs
Defined key AI/ML features
Prototypes
